
The iconic Italian brand Pirelli opened its first flagship store, Pirelli Corso Venezia, this week in Milan. The two floor, 1,500 square meters location designed by Renato Montagner, brings together all the facets of the “P. Lunga” brand (the long P logo synonymous with Pirelli) under one roof. According to Chairman Marco Tronchetti Provera, “fashion and industry go hand in hand and the new Pirelli space aims to underline this link and renew it.” The PZero collection that ranges from footwear and clothing to skateboards and bikes; F1, yachting, football and vintage cars showcases the different aspects of the company’s diverse history.
Story at photography: Joy Yoon for Selectism.com
Read and see more from the Pirelli Flagship store opening in Milan after the click.
