Pitti – Altea Autumn/Winter 2012 – Color First, Always

While the usual cast of great lines covered by Selectism are showing at Pitti Uomo this week, we’re going to mix it up a bit by profiling a range of fashion brands that may or may not have been profiled. Many of them will be names familiar to our Italian readers, as well as fresh faces from our Europe.

We start it off with an Italian firm Altea, who back in 1892 started their company by producing neckties for the local market. with the necktie form pretty much solidified in premium silks, Altea put their focus on color first. Today, the same holds true in their full collection that begins with color palettes which garments are then designed around. The Altea offering is a large one with men’s garments ranging from their necktie roots to knits and beyond.

View a wide selection of looks from Altea’s Autumn/Winter 2012 collection in our gallery.

Photography: Luca Merli/Selectism.com