For our next Selectism sessions we decided to focus on new(ish) store 39:39. Launched in December, the store focuses on the stuff you can’t find anywhere else – mixing in art and accessories alongside mens and womenswear. Run by three partners, including a former art director and a Beams buyer, it’s well worth a visit if you’re in London. If not, just watch this video to see what you’re missing.
We’ve been planning a video based series ever since we did our letterpress video. It’s taken a while, but we can finally present to you the Selectism sessions. Sessions is a music based series, focusing on bands we like here at SL.
We’re kicking off the series with Passarella Death Squad, who’s music and clothing was perfect for us. Their aesthetic isn’t the prevailing ‘woodsman-in-a-starbucks’ look that’s hot right now, but we’ve always liked their t-shirts and their ready to wear collection takes the brand to new heights. And there’s not a honest fabric in sight. The video finds out about the brands new ready to wear collection (Danny’s wearing a varsity from their new collection), their music project and the brand’s origins.
If you want to see the video in a larger size, go to our features page, where you can see it in all its HD glory.
If you’re at work, take a leap to see some stills from the video.
