Soon the Bamford Watch Department will be launching their very own iPhone App. This means that you will actually be able to customize and order your Rolex watches on the go in the future. The video here above gives you a first impression of the app. Enjoy!

High Snob turns us onto news of this watch:

“Bamford Watch Department has added Audemars Piguet to their roster of custom watches. The Royal Oak Dual Time is blacked out and beautiful, as is expected from Bamford.”

Online product customizers have eaten endless hours of productivity from business since they came to prominence with the help of Nike ID and its endless array of silhouettes and products. Now Bamford & Sons through the Bamford Watch Company changes the playing field for the Rolex customization market – a market once only accesible by those with relations and funds to work with the short list of specialty shops working on GMT, Daytonas, and Submariners.

The Bamford Watch Company Online Rolex Customizer allows for the individual to modify the Rolex Submariner (Daytona, GMT, and others by request) by color options (face, wheel, date, and more) and bracelet (black PVD – essential). But like the small specialty custom houses, the price is not cheap. Expect to drop as much as 12000$US for the full treatment. (aquire)