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Posts tagged ‘campaign’

Video | Patrik Ervell Spring/Summer 2010

27 November 2009, 23.00 | Posted in Fashion | No comments »
http://www.vimeo.com/6856906

Prada Autumn 2009 Campaign

15 July 2009, 20.00 | Posted in Fashion | 2 comments »

prada campaign autumn 2009 00 Prada Autumn 2009 Campaign

Fresh looks have arrived of the Prada for Autumn 2009 Campaign as shot by Hedi Slimane. We’re fond of the eyewear presented in the campaign – from sunglasses to frames (I happen to be in the market for a new frame at the moment). High contrast photography accentuate the looks well. (fashonisto)

More photography form the Prada Autumn 2009 Campaign after the jump.

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Louis Vuitton “Core Values” – Behind the Scenes

02 June 2009, 19.00 | Posted in Fashion | No comments »

louis vuitton core values behind scenes 000 Louis Vuitton “Core Values”   Behind the Scenes

Louis Vuitton looks to celebrate the 40th anniversary of man landing on the Moon with their new campaign around the theme of travel and personal journey. “Louis Vuitton is proud to have brought together three exceptional figures whose own remarkable personal journeys have taken them into space:  Buzz Aldrin, who in the course of the historic Apollo 11 mission with Neil Armstrong on 20th and 21st July 1969, became the second man to set foot upon the Moon;  Jim Lovell, the commander of the ill-fated Apollo 13 mission in 1970, who as the world watched with bated breath heroically guided his crew back to the safety of Earth;  and Sally Ride, who in 1983 became the first American woman to venture into space as a crew member on Space Shuttle Challenger.”

Here are some behind the scenes look from the shoot out in the California desert as shot by Annie Leibovitz. View more after the jump.

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Fall Campaign Roundup

08 August 2008, 23.02 | Posted in Fashion | No comments »

Selectism - Fall Campaign Roundup

I love ad campaigns. I’m an Adsoftheworld junkie to be honest. Like everything fashion, you need some drive to get the word out. Fashion ad campaigns are usually some of the boldest when it comes to style, celebrity, and emotion. Men.style thinks so too. Check out their Campaign Roundup for Fall 2008 which is a nice refresher on what you missed in the mags. All that’s missing is a poll (hint).
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Terry Richardson for Tom Ford S/S 08 Campaign

07 June 2008, 17.05 | Posted in Art | 1 comment »

Selectism - Terry Richardson for Tom Ford S/S 08 Campaign

Its about as hot as it can be in the Northeast right now. Might as well drop some more Tom Ford action on this sweaty of weekends. How abut the Terry Richardson photo shoot for Tom Ford’s Eyewear Spring/Summer 2008? Head up. Some of these photos may not be NSFW, but hell, its Saturday. (via artschoolvets)

Many more views after the jump.
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See How You Play by Champion

21 December 2007, 03.34 | Posted in Uncategorized | No comments »

Lately it is interesting to watch some of the classic sports brands re-appear. In general if you look at the sports goods sector, the success did not really come with innovation but rather revival of the classics. If you look at the giants in the market such as Nike, Adidas, Puma – in recent years we see hundreds of re-releases of shoes that first came out 15-25 years ago. Nike is running a vintage campaign for basically every sneaker that they designed prior to 1990. Adidas and Puma is no different. With the huge success of these brands with “old” remixed product, it only seems to make sense that sports brands that used to be big should go for a comeback. Exactly that is happening right now.

Starter (now part of Nike) is planning a massive campaign for 2008. Reebok, which lost so much over the years is slowly fighting its way back. The biggest comeback in recent years probably came from Converse. Champion is also working hard to establish itself again. They are right now running the “See How You Play” campaign with ads appearing in Vogue and InStyle. Champion in Vogue? Yes, you heard right.

Anyways, here below you see a video from the new Champion campaign. It is a very interesting market to watch. How long will these brands be able to succeed with “old” product, and when does the consumer finally step in and demand exciting new innovation. We think 2008/09 will be an interesting time in this market!
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