"Jaeger-LeCoultre has opened its first Boutique in the United States in Boca Raton, Florida, located in the very upscale shopping area of Mizner Park, just a few miles from Miami. The Boutique is designed for both easy browsing of the Collection as well as for more private interactions, with a lounge where watch collectors and aficionados can relax and take their time to discover the latest watch creations in a serene atmosphere. In addition, a watchmaking area enables the collectors to appreciate the watchmaker’s expertise and the high-end finishing of Jaeger-LeCoultre timepieces, through live demonstrations using a microscope."

The Timex "Black Edition" Collection is finally coming to USA shores. The line, which was formerly only available through Timex Japan represent what could arguably be some of the most timeless looks from Timex – Classic Analog and Big Easy Rider. Look for it soon from select retails including Blackbird.

Hamilton’s new series of Below Zero Chronographs offers a big 46mm wrist dominating face inside of a black, stainless stainless steel or rose gold PVD. Find it soon for around 2000$US.

More views of the Hamiliton Below Zero Chronograph series after the jump.

Bell & Ross just got even more desirable with this new set for the BRS Ceramic Instrument Collection. The four models are housed in smaller 39mm casings and come in black or white ceramic. Two of models in the BRS collection also feature diamond encrusted bezels. Top shelf Bell & Ross. Available in October.

More views of the Bell & Ross BRS Ceramic Instrument Collection after the jump.

Villemont celebrates the history of Norwegian explorer Roald Amundsen who famously explored the world’s polar regions. "Incorporating a navigation system into a watch, which enables one to easily locate the cardinal points according to the position of the sun," the Villemont Arctic Navigation System Chronographs use a bidirecitonal bezel to establish this point. 48 hours of self wind power reserve makes this these some geogeous models.

More views of all color variations of the Villemont Arctic Navigation System Chronographs after the jump.

When the oldest watchmaker in the world decided to do something special for the USA market, we simply had to stop and bow. Vacheron Constantin (est 1755) "Overseas Special U.S. Edition is limited to 100 timepieces. The watch comes complete with an additional band of black rubber, a resilient option, in place of the standard black alligator strap highlighted with red stitching. Both complement the opulently large oxidized dial, stainless-steel case, and white-gold detailing, but it’s the sportier rubber strap that is better suited to the watch’s more active endeavors." Reach out and touch this chrono for 19,000$US. (via mens vogue)

Wyler Geneve blows the doors off with their latest chronograph addtion, the El CaminoReal." Paying homage to the famous El Camino Real route linking California cities Los Angeles and San Francisco, the Wyler "El Camino Real" comes fashioned in an absolutely georgous matte black ceramic case, black matte face and ring housing.. the movement is housed inside a titanium container held in place by a carbon fiber frame, and the band is black rubber. Add 42 hours of power reserve and you have one hell of an understated timepiece.

Take note of black screws on the face of the Wyler Geneve "El Camino Real" after the jump. The Selectism staff is hungry for this chrono.

TAG Heuer’s newest model, the SLR Laptimer Chronograph, is housed in a 47mm case and features TAG’s patented "Calibre S: Electro-Mechanical Chronograph" movement. 2smaller stop clocks are also housed in the Laptimer: a 1/10 and a 1/100th of a second timers. The SLR Laptimer Chronograph shoudl be available in October. Get physical.

A more detailed view after the jump.

Memorial Day weekend in the USA means the official start of summer. The launch of summer also begins the countdown to the Olympic games in Beijing. The good people at Omega Watches have been keeping the official Olympic time since 1932 and will continue through at least 2012 in London.

For this years games, they took their Speedmaster Chrono and added (for the first time) 5 counters fashioned in the form of the Olympic rings – a 7 day chrono recorder, a day indicator, a 12 hours chrono, a 20 minute crhono, and a seconds chrono. Wow. Talk about really watching every second. Look for it in either leather or stainless steel bracelet.

A more detailed view of the 5-Counters Speedmaster after the jump.

Chopard’s Speed Black Chronograph for their Mille Miglia collection is more than drop dead gorgeous with its stainless black steel body. It is also a celebration of one of history’s earliest auto endurance races. “The Mille Miglia (Thousand Miles in Italian) was an open-road endurance race which took place in Italy twenty-four times from 1927 to 1957.

Limited to 1000 units, the Mille Miglia GT XL Chrono Speed Black a rubber strap stamped with the pattern of a 1960’s racing Dunlop tire, 25 jewels movement and a fat 48 hour reserve.