Coca Cola follows up their  125th Anniversary presentation book with a capsule collection with New York’s Jack Spade. The collection features caps, t-shirts, coal bags, iPhone cases, and posters from Colby Poster Printing features some of the Coca-Cola’s famous taglines: “It’s The Real Thing”, “I’d Like To Buy The World A Coke” and 1989’s “You Can’t Beat The Feeling.”

The items are limited though: the prints are limited to 300 units while the caps are set to 150. Other items should be plentiful though. Cuan Hanly, VP/GM of Jack Spade had these thoughts on the collection: “Given both Jack Spade’s and Coca-Cola’s heritage in design, pop culture and whimsy, we feel the Jack Spade and Coca-Cola products truly represent this. After all, it’s the real thing…”

Photo above: Jacob Breinholt/Selectism.com

More looks after the click.

For this writer, a fascination and fanboy level love for Daft punk began with this one track that was played inside a video game more than a decade ago. Today, the duo stay in the black under the cover of helmets and lights.

But today, their brand extension passes into a new level with the launch of their box set with Coca Cola. As Snob mentions, “The classic Coke glass bottle comes with gold and silver Coca-Cola logo application and matching Daft Punk bottle crown sitting on top. The silver one is actually 925 silver and the gold one features 18k yellow gold. Hand finished the bottles are sitting in a box designed by Daft Punk. The bottles were of course inspired by the helmets of the electronic duo. The signed box set is limited to only 20 sets worldwide.”

More looks over on Highsnobiety.

Creative Review passes over this excellent reference article, this Friday, on the making of a 1954 Coca-Cola neon sign. A great one for fans of the details. “In the new issue of CR, I talk to Coca-Cola archivist, Ted Ryan, about the history of the brand’s 125 year-old identity, explored in a new show at the Design Museum. One of the highlights of the display is a book documenting the design and build of their first neon sign for Piccadilly Circus, in 1954…”

Read and see more at Creative Review.

Assouline have spent some serious time working on this beautiful Coca-Cola 125th Anniversary presentation book. “A special, limited edition. This illustrated book celebrates the world’s most iconic beverage with the brand’s photographs, advertisements, and designs as well as memories from film, social history, and pop culture. Decade by decade, Coca-Cola represents the American zeitgeist with nostalgia and flair…” The special limited edition package comes  hard-bound color plates in a red linen clamshell box.” An absolute serious buy for all Coca-Cola collectors.

For those looking to appreciate the history of the Coca-Cola brand for a slightly more economical price, a $65 clothbound trade edition is also available. Available June, 2011. Pre-order from Assouline.

More looks after the click.

Here’s a preview of the new Coca-Cola iPad App by Assouline coming May 26, 2011 in celebration of the release of the Coca-Cola 125th special edition book.

Swiss Miss turns us onto this video from Coke. It’s interesting, if a little patronising.

Usually we would not report about Italian designer Roberto Cavalli. His mens collections are not really our style. Nevertheless we have to give it to him for designing some pretty sexy Coca-Cola Light bottles for the Italian market.

"For Fall 2008, the chic’est bevvy on the block will undoubtedly be Coke Light in bottles designed by Cavalli. The limited run of 300,000 bottles will be distributed exclusively in Italy from September through December. "I had a lot of fun creating three different "dresses" for the legendary silhouette of the Coca Cola Light Contour. They are seductive and feminine, in typical Cavalli style. They’re designed for the world of young people, which has always been a great inspiration to me," notes the designer." Via Fashiontribes.

Something for Cavalli fans and collectors. Keep your eyes open on your next Italy trip.

See the full bottle set after the jump.