There is a refreshing focus on the individual at Equinox Health Clubs that goes well beyond the locker room floor and group programs. Their technology and creative departments work just as hard to offer members personalized options that integrate their workouts with their online and mobile tools and their music.

For example: MYEQ. Equinox’s technology department has been hard at work in bringing reservation tools for their members that go beyond the traditional signup. With the MYEQ iPhone application, Equinox members can not only easily check in to their member club, they can also reserve their favorite bike for a spinning class, view schedules, and import them into your favorite calendar application.

As your time becomes more and more of a premium, MYEQ ensures you’ll have access to your equipment when you need it. No health club makes it easier to stay connected. With your iPhone app keeping you in order, it’s time to get your playlist ready for your workouts. Feel free to set up a playlist before you step into the Equinox club, but if you’re looking for some new sounds be sure to explore their “EQ Sessions.”

“EQ Sessions,” is a collection of curated music selections from well known artists including Laroux (you know the Skream remix), Stevie Knicks, Madonna, and many others. Don’t have an iPhone? All good. The “EQ Sessions” are also available through their online MYEQ site. From personalized web and mobile tools to music and playlists, Equinox caters to the members and that’s how it should be. Readers, get a no-cost three day guest pass at any Equinox club in your city and experience it for yourself.

It’s no secret that fewer men attend group fitness classes than women – though Equinox hopes to change that. With new group fitness classes catering towards more intense strength building exercises, you’ll be pleasantly surprised to find some of these classes as serious as your weightlifting routine – if not more serious.

Take Whipped! for example, one of Equinox’s newer group fitness programs. The tools are simple but the motions are extremely difficult. You’ll be using a heavy weight ungulating strength rope for 30 to 60 second intervals. Sounds easy enough? Not really.

As Mark Hendricks, from Equinox’s Group Fitness Department explains it, “Essentially what you do is lift it up and down as fast as you can for very short intervals. The intervals are only about 30 seconds to one minute… to watch someone do it, you think ‘I can do that,’ but once you take the class and lift that rope for 30 seconds, you’ll barely catch your breath.”

You’ll work harder than you can imagine taking the Whipped! classes. With a strength rope as thick as your wrist, it will make you appreciate the full body workout found in a group fitness class

You’ll have to give all you’ve got to give when attending Whipped!

Selectism readers, head over to your local Equinox health club and experience a group fitness class with a three-day guest pass. We’re certain you’ll be telling your friends about it.

Here at Selectism, we focus in on the fashions and goods which we believe complement a man’s life. From the next pair of shoes you’ll spend your hard earned money on to next gallery show to take in. While all these goods and events help characterize your personal style, Equinox and their nationwide health club locations will help you take care of your core self.

Like your own personal environment, Equinox delivers a top of class health club that is more inviting than your average health club or gym – and it starts in the locker room. While most fitness centers tend to offer the bare basics in locker room essentials, Equinox spares nothing in bringing you the best in class amenities.

Top shelf grooming products, including shampoo, conditioner, body wash, and body lotion are fully stocked in Equinox’s locker rooms, as well as organic cotton green towels which are part of the health club’s larger “green initiative” that also includes using low VOC (volatile organic compounds) in their club’s tiles and paints. Equinox delivers on making their health club environment one that you feel comfortable coming to often.

With the Holidays and Winter coming soon, there is no better time to get into a healthy rhythm than now and we’re making it easy with Equinox. Get a three day trial pass for an Equinox location near you and tell them we sent you.