Paul Smith line drops their latest fragrance for men everywhere, simply entitled, “MAN.” “The new cologne, created by Nathalie Lorson, who’s worked with Jil Sander and Trussardi as well as on earlier PS scents, is a strong mix of powdery orris, citrusy yuzu, and incense. It’s heady stuff—here, as always, less is more—but fresh and appealing, too. As an added bonus, the bold, geometric bottle is as handsome as any we’ve seen lately, and well deserving of some prime shelf space. A bold look for a big scent—see: book, cover.” Look for it at Paul Smith store  and online on August 6. (men.style)

While catching up on some reading, Openers reminds us that we need to take a run to the fragrance department and sniff out the latest fragrance from Christian Dior, Dior Homme Sport. I would avoid looking for clues of any sort on their website as to what you’ll be getting out of this bottle seeing as the United States site looks like a rough draft of a finished product. Otherwise, head over to Sephora if you can bear it, Mr. Man.

Six Scents is an initiative bringing together fashion designers and perfumers. The notion, to to release annually a set of six different fragrances, is at base a collaborative effort between 7 Scents, Synrise and Metaproject. Beyond helping people look stylish and smell great, the project has a more important mission. Proceeds from all sales go to Designers Against Aids, which will open an international aids education center in Antwerp this coming December.

The six scents were made in collaboration with Alexandre Hercovich, Joachim Correll, Bernhard Willhelm, Cosmic Wonder Light Source, Gareth Pugh, Jeremy Scott, Preen and more.

For the first round of fragrances Six Scents will release each number in a limited run of 2,000 bottles. Meet each fragrance and find out the minds behind them after the jump.

Men do not flip flop around the issue of fragrances as much as the women do. We tend to stick it out… well, maybe at least for the length of a relationship or two. A fresh fragrance is like a new start on it all and just in time for your latest breakup comes Emporio Armani’s latest, Diamonds for Men. "A luminous, daringly full-bodied opening. The refined, radiant freshness of the Italian citrus-bergamot accord is enlivened by a vibrant, electric burst of Szechuan Pepper."

FWD. “Frida Giannini’s connection to the world of cinema reaches beyond ready-to-wear. The Gucci creative director has enlisted James Franco to star in the creative for her new men’s Gucci by Gucci scent due out this fall and developed with the P&G Prestige Products division of Procter & Gamble. The 29-year-old actor, best known for playing Harry Osborn in the Spider-Man film series, follows in the footsteps of the Gucci by Gucci women’s scent, which launched with a short film featuring Raquel Zimmerman, Natasha Poly, and Freja Beha Erichsen dancing under the direction of David Lynch.”

Gold inspires people’s wildest dreams, because it symbolizes health, wealth and happiness. Thanks to high quality ingredients such as Pepperwood extract, turmeric, coriander and luxurious geranium, Comme des Garçons creates 8 88, a fragrance that comes in a beautiful gold metallic bottle and box. Now avaialble at Colette.