Fred Perry Authentic works the modern day all-over print with their laurel wreath polo shirt for Summer 2012. Pricing is right on this look, which requires a stoic look. Seriously, do not bother wearing this polo if you do not have confidence. The classic Breton carbon blue on white work on this one.

More looks on the following page.

The second drop from Fred Perry’s foray into cycling gear, this ‘Blank Canvas’ line-up designed for bike riding during the Spring/Summer months. Keeping to the slick 60s style favoured by fans of all things Mod, the expanded collection features 5 zip down funnel neck shirts in pique cotton all with rear pockets. The star of the show has to be the polka dot shirt, sure to encourage double Paul McCartney thumbs up from your fellow commuters.

A nylon cycling jacket designed for comfort during riding, unlined ventilated cycling shoes and a heavy duty polyester messenger bag complete the range, all of which will be available at their London Seven Dial and Manchester Police Street Laurel Wreath stores. Bike fans can take advantage of some special in-store offer action here.

Hit the website for more info.

Click for images

A peek at the Fred Perry Spring/Summer 2012 ‘Friends of Fred’ Collection, bringing together familiar names for a big group hug. Two models of striped Sunspel t-shirt, Levi Big E Bedford Cords, a navy Aquascutum Sheerwater Raincoat, crepe sole black and navy George  Cox Creeper and two excellent Ally Capellino bags. Available March 5 from Laurel Wreath stores and online.

Click for more

If you’re a fan of 6876 we point you in the direction of Fred Perry’s Laurel Wreath, who have taken the brand’s founder/designer Kenneth MacKenzie as their very own. A smart move following their early collaborative efforts. What this means for Laurel Wreath is a collection full of deceptively simple pieces; modern, clean lines with detail used sparingly but to great effect. MacKenzie is a fan of a spot-on silhouette so expect everything to be cut with precision. He notes, “My guiding design principal is to develop an evolving wardrobe reinterpreting classic menswear, epitomised by Fred Perry, by partnering sharp, attitudinal design with proven traditional materials and construction” For some more Fred Perry Spring/Summer 2012 business, take a look at the Authentic collection over here.

Click for images

Fred Perry Authentic Spring/Summer 2012 brings together pieces designed to be worn on or off the field. The collection is divided into three parts, each with specific looks. 60s casual with that smart edge in the form of harringtons and chinos. Relaxed sweats and cotton gingham shorts of the ‘lo-tech’ variety, as well as classic, more formal cuts from the 50s through to 70s. A certain amount of crossover with each story, these are the kind of easy to wear, classic British goods we’ve come to expect from the label. More at Fred Perry.

Click for images

We spoke about this collab briefly in our feature on Kenneth MacKenzie last week and here’s the results. The 6876/Fred Perry collab was the result of some mining through the archives of 6876, bringing back some of their greatest hits, so to speak, alongside some original creations. One from the archives, this car coat has all those little things we appreciate – handwarmer pockets with button tab closure, concealed superlampo zip placket – you know, that kind of thing. End has it.

Take a leap to see more images.

A joint effort from two brands that seem like old friends. Simple, British, easy to wear, sitting somewhere between classic and modern, the ten piece collection draws on the basic shapes and cuts present in both 6876 and Fred Perry. Short and long sleeved shirts in corduroy and chambray, placket front polos, lambswool and merino knitwear and a British Millerain car coat. Plenty of hidden design details and branded touches on buttons and chest laurel wreath. Click onwards for more.

Click for images

A small selection of origami-inspired prints from the Fred Perry Laurel Wreath Collection. Care has been taken to ensure that seams match on the design when constructed. Choose from a variety of prints including some pique polka dots. Available online.

More looks after the click.

Peter Blake delivers three polo shirts for the Fred Perry brand; all made and printed in England that feature the Union Jack and rainbow patches alongside printed icons. “Sir Peter Blake has created some of the most iconic cover art of the last fifty years, most notably for The Beatles’ Sergeant Pepper’s Lonely Hearts Club Band and Paul Weller’s Stanley Road.  He share’s Fred Perry’s unique affinity with the British music industry.”

More looks after the click.

What’s the phrase for being seasonally ahead of your time? Season forward? Seasonally directional? Whatever it is, that’s what we are. How else would you explain us showing off this Fred Perry harrington? Either way, get your hands on these and you too can be seasonally forward. It’s the new black. (End)