Prouvé RAW is a collaborative pop-up inside the Vitra shop in New York’s Meatpacking district. G-Star reinterpreted furniture work by Jean Prouvé for a collection of nine pieces that go on sale in October. View Prouvé RAW through September 26.

Some looks inside Prouvé RAW after the click.

“Beginning August 1st, 2011 visitors of G-Star stores worldwide might find one of the 30 limited edition Arc Pants from G-Star RAW, customized by Ryan Gander. The project was commissioned as part of Wallpaper* magazine’s ‘Artist Intervention’ series and was previewed at Wallpaper*s Handmade exhibition during this years Salone del Mobile in Milan.”

For all the years we have been covering Bread and Butter, we have rarely delved into the collection from the world of G-Star. We have to admit: their presence at the show is overwhelming at time. Their private “area” is usually more than a football field in size and filled with their various clients. With a proper invitation, we decided to give their “area” a walk-through. Not surprising, in a collection as wide and reaching as their, we did indeed find a a handful of key looks which we believe should be shared. G-Star has many collection. Inside our gallery we presence them a a uniform unit. In the coming weeks and months we’ll do our best to outline those collections in a manner that we feel is right for you all.

In the meantime, explore these looks from G-Star’s Spring/Summer 2012 collection.

Photography: Selectism.com

More looks after the click.

This week, the fourth issue of RAW Magazine - the G-Star’s in-house publication released around London Fashion Week – drops across the globe. Gemma Arterton takes the cover. Inside you’ll find looks from New York Fashion Week, a backstage look at their shows, and much more. Pick up RAW Magazine at any G-Star store or inserted into every major newspaper this weekend, including: the The Observer (UK), El Pais (ES), The Sydney Morning Herald (AU), Die Welt (DE) and The Los Angeles Times (USA) – to name a few.

More looks after the click.

G-Star’s budget allows the to push campaigns using physical assets as good as any brand. “In the month of October, G-Star will distribute 6 million copies of the Autumn/Winter 2010 issue of RAW Magazine. The RAW Magazine, created by the Dutch denim leader, gives readers an insider view into the world of G-Star including campaign shoots with Liv Tyler  and Magnus Carlsen, capsule collections such as Raw Essentials and G-Star Raw by Marc Newson, events such as New York Fashion Week, and everything you need to know about 3D denim. The RAW Magazine will be distributed in G-Star monobrand stores and through several major newspapers around the world such as the Observer (UK), Le Monde(France), La Republica (Italy), El Pais & La Vanguardia (both Spain), Asahi Shimbun (Japan), De Telegraaf (Netherlands) and the Los Angeles Times (USA).”

Pop-up Kiosks can also be found in London and Paris.

More looks at G-Star’s The RAW Magazine Autumn/Winter 2010 issue after the click.

Mobile city guides are some of the most useful tools for those looking for new and exciting stops on their travels. We love city guides even more when they’re relevant not only to the city when they work in conjunction with big events. Take G-Star’s “RAW City Guide” for NYC which has launched just in time for New York Fashion Week. “The RAW City Guide New York iPhone/iTouch app reveals the tastiest restaurants, the coolest bars and clubs, the hippest stores and the hottest art galleries. All these locations are chosen for a youthful audience of art, design and fashion lovers.”

In conjunction with New York Fashion Week, G-Star has also announced the winners of their social media competition. “A Canadian tweeter, an Italian photographer, an American YouTube presenter and a Belgian Facebook fanatic will be sent to New York. A special mash-up page on the G-Star site will go live on February 14, showing all the tweets, blogs, photos and videos from the RAW Reporters and celebrities at Fashion Week.

A slew of looks from the G-Star RAW Spring/Summer 2010 collection. The looks, which will be available through G-Star’s numerous outlets worldside offer a wide mix of men’s appropriate looks for the warm seasons. short denim complements blazers and shirts in a variety of colors and cuts.

While we’re at it, a reminder on G-Star’s hunt for runway reporters for this year’s New York Fashion Week. Through their site, nyfw-g-star.com, “reporters can put themselves forward for consideration and sign up with their social media account. The winners will be chosen by [the] public; the writer, photographer or film maker with the most votes wins…” Get on it people.

Many more looks from the G-Star RAW Spring/Summer 2010 after the click.

It’s clear that media coverage of the global “fashion weeks” is no longer limited to the print and TV press outlets. The steady growth of online media properties as well as the interaction of social media networks into our daily lives has allowed for information to be disseminated at a pace and speed like no time before.  2009 was clearly the year for brands from all ends of the market to embrace “new media” and 2010 is shaping up to be even stronger.

G-Star Raw is taking this to heart with their  ”search for the best unsigned talent on the web to report live from New York Fashion Week. The world’s best Tweeters, Flickrs, Facebookers and YouTube film-makers will be recruited to file raw reports live from the most exciting fashion week in the world.” Through their site, nyfw-g-star.com, “reporters can put themselves forward for consideration and sign up with their social media account. The winners will be chosen by [the] public; the writer, photographer or film maker with the most votes wins…” The concept is an interesting one.

"The Cannondale BAD BOY, cycling’s original benchmark in coolness just got cooler. Presenting the Special Edition RAW CANNONDALE: the stylish result of a unique collaboration with denim brand G-Star. These limited edition bikes won’t last long."

The RAW features some cool parts including custom pedals, corked grips, the great Brooks Saddle, and very clean tube covers featuring G-Star materials. For more information

on the G-Star/ Cannondale collaborative Bad Boy, visit gb.cannondale.com.

More views after the jump.