GANT Rugger’s Pre-Autumn 2011 collection delivers online now. You’ll find a wake-up to their 3rd quarter offering that include the usual suspects in ivy-life inspired wears. The looks this time around are slightly more tailored for a stronger fit.

More looks after the click.

The latest video from GANT Rugger for Spring 2011.

GANT has something going on all day tomorrow starting at 6am EST. They’ll be streaming as they work on their GANT Rugger multimedia campaign material (lookbook, lifestyle imagery, collection video for [EDIT: Autumn 2011. I must have read it wrong the first time!]. The event will be streamed live for 24 hour. Fans can intact on GANT Rugger’s Twitter page as well.

Following up on our video preview of the GANT Rugger for Autumn/Winter 2010, we bring some proper stills from the collection. The shots, featuring the John Thornley of US ROYALTY (and shot by Guy Aroch) has already gained some serious praise on the social channels.

Most interesting is the demanding approach that GANT is taking with the new collection. Some history: At the start of the 1950’s, GANT came into focus with retailers under their own label (the Gant family has been in the garment business since 1914). This is where many also see the rise of the American sportswear movement. The GANT brand began to push the garments of the field onto the racks of shops and by the 70’s, “Rugger by Gant”  was born with a “less academic and more approachable” take to sportswear.

Today, GANT Rugger pulls from this history to bring you the “real deal” in American sportwear. We believe they’re onto something.

Many more looks from the GANT Rugger Autumn/Winter 2010 collection after the click.

This jacket from Gant Rugger just works well. “100% cotton lightweight varsity warmup jacket with heavy zip front closure, cream, navy, and red striped ribbed collar, cuff, and waistband, small tonal diamond and Gant ‘G’ patch on the left chest, dual slant snap closure front pockets, and fully polyester lined interior with three pockets.” Blackbird has it.

More looks at the Gant Rugger Varsity Jacket after the click.