PROJECT Show is looking to dot up their employees this February in Las Vegas. They teamed with sock icons Happy Socks for a collaborative polka dot affair as designed by Nick Wooster. Who knew the man liked polka dots! They’ll adorn staff and also be available in the PROJECT pop-up shop. $12 a pair.

Mr Bill Gentle hits us with another impressive Happy Socks lookbook. The usual brights, stripes, geometrics, dots and block colours return. The kind of cheerful, funtime collection we’d expect from the Swedish brand.

More looks after the click.

Some new Happy Socks action with the The Standard Hotel chain. “Happy Socks signs eight pairs of socks, two pairs per hotel: Downtown LA, Miami Beach, Hollywood and New York. The pairs will be available through an original retail process using each room’s mini bar.” Look for them throughout The Standard suite of hotels soon.

More looks after the click.

Happy Socks teams with Giles Deacon a great collaborative project to help bring notice to World AIDS Day – today.  ”We are thrilled to announce the collaboration between Giles Deacon and Happy Socks will be available online starting today, December 1st, for World AIDS Day. No other date seemed to make more sense as a minimum of 25% of the profits for each box sold will directly benefit the Elton John AIDS Foundation.” The color and packaging on these socks are well worth the purchase. Gift them.

More looks after the click.

Well why not. Why not get some action shots of Collection 3 from our favorite sock brand, Happy Socks. Backyard Bill shoots them in the California desert it would seem. Socks have never been cooler. Check them out.

Many more looks at the Happy Socks Collection 3 by Backyard Bill photos after the click.

Following up on our original post showcasing the Happy Socks, Wong Wong collaborative effort to get national fans outfitted into the proper socks for the tournament, the duo have now issued their “USA edition” just in time for Game 2 this Friday against Slovenia. The to the point design should be on every man rocking short pants this week. Find them now at Urban Outfitters.

Another look at the Happy Socks World Cup 2010 Series “USA Socks” after the click.

Happy Socks does it right for 2010’s World Cup with a great series of nation inspired socks to rock during the tournament. How can you Germans not resist wearing those? “Recognizable the world over by their colours, flags, and kits as well as their respected his- tory in the world of football, the eight countries represented are Argentina, Brazil, England, France, Germany, Holland, Italy, South Africa.
Six past World Champions are represented with each embroidered star signifying the number of titles won.” Look for them on May 21st at Happy Socks retailers around the globe.

More looks at the Happy Socks World Cup Series for 2010 after the click.

Happy Socks is clearly one of the big breakout brands of the last few years. Their take on the traditional footwear staple placed against a very affordable price point has helped catapult the line in both sales and awareness. While Europe continues to embrace more colorway options in socks, the USA is starting to come around with the help of some big co-brands. For holiday 2009, Happy Socks has works with Barney’s COOP on a set of exclusive colors.  Happy Socks are happily displayed in a Globe-Trotter trunk above.

Many more looks at the Happy Socks for Barney’s COOP Holiday Socks after the click.

This is a pairing made in heaven. Globe-Trotter and Happy Socks are partners – not in the sock making business but the display world. Globe-Trotter has been named Happy Socks’ official display partner for the US market. Not a bad deal for Happy Socks who now have the sexiest luggage and display kits on the tradshow circuit.

The cycling world gets another sock to commemorate Italy, arguably the world’s most passionate cycling nation. So who better to this than a Danish clothing line and a Swedish sock company? Together, Happy Socks and Wood Wood have released the 2/3 CORSA sock which features green, white, and red stripes at the top of the sock. It’s hard to imagine but the CORSA is being produced in a limited run of 1000 socks. You can never have enough socks. Proper timing with the TdF and all.