This is a pairing made in heaven. Globe-Trotter and Happy Socks are partners – not in the sock making business but the display world. Globe-Trotter has been named Happy Socks’ official display partner for the US market. Not a bad deal for Happy Socks who now have the sexiest luggage and display kits on the tradshow circuit.

The cycling world gets another sock to commemorate Italy, arguably the world’s most passionate cycling nation. So who better to this than a Danish clothing line and a Swedish sock company? Together, Happy Socks and Wood Wood have released the 2/3 CORSA sock which features green, white, and red stripes at the top of the sock. It’s hard to imagine but the CORSA is being produced in a limited run of 1000 socks. You can never have enough socks. Proper timing with the TdF and all.

Thanks to the folks at Style Savage, we’ve caught a look at a relatively new sock brand called Happy Socks. Hailing from Sweden, Happy Socks have just every pattern and colour combination you could possibly think of. The socks are manufactured in Turkey by a family who also make socks for the Belgian and Turkish army – so they’re also solidly made, as we guess socks with holes don’t go down well on the battlefield. Check out their website to see their full range.