Fox Soccer Channel? No, the other FSC. Freeman’s Sporting Club gets their own suit from Loro Piana. The “featherweight” suit jacket weighs just 14oz by using a combination “super 150’s Merino wool with a single filament of super 600’s silk.” Supposedly the lightest suit on the market today.

More looks after the click.

As the old saying goes, “Italians do it better.” In most cases, I would say they just do it their own way. While the fashion houses of the world, including all the upstart lines, shift and refocus their looks to accomodate a hungry market looking for the latest thing, brands like Loro Piana just continue to offer proper menswear as they always have.  Embarrassingly, we have not revisited the full looks from this sportswear line in some time. We plan on changing that… starting now.

When thinking about classic sportswear, Loro Piana is one of the first coming to mind. The Italian brand has proofed over the years that it consistently redefines classic sportswear at the highest level of quality. 

Today we took a closer look at their Fall/Winter 2008 lookbook and that by itself is a piece of beauty. Combining hand-drawn looks with perfectly matching product shots turns out to be the right formula, at least for us. Perfect assembly of outfits, to a degree where you can feel the outstanding quality by simply looking at the images.

Have a closer look at the Loro Piana Fall/Winter 2008 collection after the jump.

“In the mountainous regions of Inner Mongolia, Loro Piana discovered Baby Cashmere®: a rare and precious fibre exclusively obtained from the underfleece of the Hyrcus goat kid. It is gathered by means of a delicate and completely harmless procedure done only once in a goat’s life, when it is between three and twelve months old. Loro Piana Baby Cashmere® is available in extremely limited quantities: one kid produces barely 80 grams of the softest undefleece which, once the coarser outer fibres have been discarded, results in just 30-40 grams of useable fibre. So fine are the fibres of Baby Cashmere® that it takes the underfleece of 19 kids to make just one pullover.” (via Luxist)