Hodinkee turns us onto a new special edition Jaeger-LeCoultre Reverso which takes the classic watch first introduced in 1931 and gives it a 2012 step-back look in honor of the television series, “Mad Men.” The Jaeger-LeCoultre Reverso Ultra-Thin Tribute To “Mad Men” has a run of 25 units and features the Sterling Cooper Draper Pryce logo hand-engraved on the caseback. A nice throwback in line with the number of cocktails and smokes the series’ characters throw back on the daily.

More looks after the click.

Our friends at Valet seem excited about the start of the fourth season of Mad Men this Sunday in the States.  They recap some of their favorite styles from past seasons.  ”Two years ago, we met with Mad Men costume designer Janie Bryant, who deconstructed the Eisenhower-era styling of the newly popular program. The show returns this Sunday with nine Emmys on the shelf and 17 nominations in its pocket—including one for Bryant’s costume design.”

See “The Top 10 Casual Looks from Mad Men”  at Valet.

In more Mad Men news… On a show that gets just about everything right with it’s fixation on the seemingly superficial details of a bygone era, which could have overwhelmed a series with second-rate writing or a weak cast, seemingly forgot about the closing credits.

As Panopticist has pointed out, when the last frame flickers off the screen and the credits start to roll, ‘font freaks’ have noticed something maybe no one else would have. The end credits are set not in the iconic sans serif used in the opening-credits sequence, and not in, say, Helvetica, which was designed in 1957 and became popular soon thereafter, but in Arial, history on Arial.