189 points us at this film from eyewear maker, Persol, that reminds all that their production process is as cool as any bootmaker’s handiwork. Find out how your Persol frames are made via this video short. The trend is video.

“In celebration of iconic eyewear and film, Italian eyewear legend Persol has unveiled the first of three installments in its PERSOL MAGNIFICENT OBSESSIONS: 30 Stories of Craftsmanship in Film exhibition series,”  The exhibition ran from June 17-19, 2011 at Center 548 in New York City, celebrating the stories of obsessive craftsmanship behind cinema’s most iconic on-screen moments. The logic of the exhibition is simple,  “just as it takes 30 manual steps to create the perfect pair of Persol frames, MAGNIFICENT OBSESSIONS showcases how each instance of cinematic perfection takes hours, weeks or months of painstaking research and craftsmanship to develop and is truly a labor of love.”

Select images from PERSOL MAGNIFICENT OBSESSIONS follow after the jump.

Memorial Day starts the Summer off for many here in the good ole U.S.A. The sun rays will fill the skies soon enough (today actually in New England). Make sure and wrap those eyes with a solid pair of frames. We, of course, love the classic Persols; they’ve been mentioned before. The “Persol 2989S” features grey lenses and brown finish on the frames. Handmade in Italy. A solid choice this summer. Oi Polloi has them.

More looks after the click.

Our friends at Esquire point us to a re-issue of the classic 714 frame from Persol. “In 2006, one of Steve McQueen’s personal pairs of Persols was auctioned off for $70,000… But this October, Persol is unveiling a brand-new line of classic McQueen 714s. The Italian master frame-makers took painstaking efforts to reproduce the originals, and even took a few steps to make them better. The frame comes from a single piece of acetate, broken at three points for the hinges. They then go through a finishing process that creates a seamless silhouette and extra comfortable body.” A variety of colors will be up for purchase and they should be available through most retailers.

Eyegoodies shares with us a unique and highly sought after pair of Persols dedicated to Steve McQueen’s Thomas Crown character. “As many are aware a favorite of McQueen were the Persol 714 but with custom tinted lenses. To pay tribute to this we are offering an eyegoodies exclusive: the Persol 714 with custom blue lenses. The top quality French optical lenses manufactured by Essilor and custom tinted provide 100% UV protection.” Here’s your chance to get hold of a pair of highly copied sunglasses.

More looks at the Persol 714 Custom Thomas Crown Edition Sunglasses after the click.