Alkr operates on a simple premise – the sleeves that protect our technological bits and bobs should be built to the same exacting standards as those bits and bobs. Primarily this means laptops and iPods. There’s also a secondary premise – the pieces that protect our beloved laptops and iPods should be fun, should cheer you up, and should make travel a bit easier. Under these ideas, Alkr was founded in early 2009. This month their first wares hit shops (and exclusive trio of The Hideout, Grand, and Oi Polloi) as well as their own online portal. The official launch is November 21, so be on the lookout for a splash of color then.

Details of the laptop sleeves follow.

Incase has released their protective cover for the iPhone in more colors, actually the CMYK pack. These cases represent the four standard process colors referred to as CMYK or Cyan, Magenta, Yellow and Black. In print, these fundamental elements work together in creating the full spectrum of color.

The Incase covers proofed to be some of the most useful and least disturbing ones. Now you finally have some more fun colors in there as well.