The Spring/Summer 2010 (southern hemisphere) Bassike collection up for your perusal.  ”The collection is comprised of the most luxurious fabrics with a refocus towards minimalist sportswear. The collection is polished with modern elements synonymous with the bassike aesthetic. Comprised into four stories the bassike SS10 collection offers everything you could desire for an inspired summer of beauty and ease.”

More looks at the Bassike Spring/Summer 2010 collection after the click.

Denmark’s Day line showcases their Spring/Summer 2010 collection. “The brand’s bohemian yet modern style featuring fine tailoring and fabrics and detailed embellishment soon caught on with a clientele eager for designs with a story to tell…” These seasonally proper looks should suit those looking for something more in line with the Scandinavian movement. Expect seersucker and more…

More looks from the Day Birger et Mikkelsen Spring/Summer 2010 collection after the click.

It may be just a little bit  before  we see where Mark MacNairy takes the Woolrich Woolen Mills line. Until then, we suggest you check out more from his signature New Amsterdam collection. These contrasting oxfords for the Summer should do the trick. “Mark McNairy short-sleeve button-down oxford cotton shirts have arrived.  These shirts are made right here in the USA and feature contrast paneling in both stripes and solid blue oxford fabrics.” Available now at DQM.

More looks at the Mark McNairy Spring/Summer Oxford Shirts after the click.

It is a slow and lazy Friday before the Memorial Day Weekend in the States, so how about some casual wear? Second Son showcases some of their more street friendly looks for Spring. “The pocket tees are a natural progression from this, utilizing a completely new slimmer cut t-shirt and interesting button-down embroidered fabric on the pockets which make these tee’s both wearable and sartorially versatile.  The Oxford shirt appears in a classic blue as well as a light grey, and features unusual tonal paneling on the cuff placket, breast pocket, shoulder yoke and hem…”

More looks at the Second Son Spring/Summer 2010 after the click.

“Exclusive Spring-Summer 2010 campaign film by Willy Vanderperre for Raf Simons.”

The SH03 “Stealth” shirt from the Arcteryx Veilance line (which itself has been a bit rogue) is a great technical garment for those more than hot days. “Designed with hot weather in mind, Stealth shirting from Arc’teryx’s Veilance line reinterprets more staple garments with the collection’s clean, innovative approach to design. Protection’s always been paramount with Arc’teryx’s output, and while the slim cut offers a perfect fit, the short-sleeved version of the Stealth Shirt guards the wearer from their own body temperature.” Find it now through the handful (literally) of shops worldwide stocking Veilance.

Another look and color option of the the Arcteryx Veilance Stealth Shirt for Spring 2010 after the click.

Fashionisto highlights the latest from Tomorrowland for Spring 2010. The imagery and styling is about as good as it gets. As told, “Alexander Johansson puts on a smile to model the latest from Tomorrowland. With an eclectic sense of style, Americana essentials are blended with the colorful touches of a summer jet-setter venturing to the world’s most exotic destinations.” The clean looks and cuts should work for all the guys.

More looks at Tomorrowland Spring 2010 looks after the click.

Here’s the scoop: Dean & Trent are a Manila, Philipines based company putting our some casual fashions for their market. For Spring they worked with Wright Supply Co. on a group of looks that are not only appropriate in their homeland but just about any streets or shores. Here’s hoping them get some distribution outside of their shores.

More looks Dean & Trent Spring 2010 collection after the click.

Porvocacao has stock on the new Aquarama Spring/Summer 2010 collection. “The history of the Aquarama brand is based on the extreme care of detail and quality of workmanship that express the “made in Italy” authenticity and tradition. Their jackets and blazers use high-tech and natural fabrics that range from new light nylons to precious fresh cottons. Some are fully reversible and all come personalized with particular finishings such as cast colored metal buttons or embroidered pocket squares. With Spring now at full speed, these strike us as pretty good answers in our demand for lighter garments.”

More looks from the Aquarama Spring/Summer 2010 collection after the click.

As readers are aware, we love to discuss in house publications, magazine, printed matter, and of course books. In the opinion of this writer, they are the new calling cards for brands and retailers alike. Carefully thought out tomes not only offer a permanent record for brands but also a wonderful platform for emerging and current artists, photographers, and editors, to dip their work into focused matters.

The bi-annual book from J. Lindeberg is one of those tomes which puts a smile on my face when they arrive. The oversized and heavyweight nature of the book (it is of course coffee table material) as well as the content inside keeps focus on the brand’s Spring/Summer offering while visually interpreting the material through the eyes of numerous minds.

For those who want to peruse the book, J. Lindeberg kindly offers a full online flip-book for your viewing pleasure.

More looks inside J. Lindeberg “The Documentary And a Dream” Spring/Summer 2010 Book after the click.