A few new things from Aloha Rag in the form of a small in-house collection. “Spring 2010 Tatsugo Yoda introduces the Aloha Rag brand. The collection consists of 10 men’s and 10 women’s items that are a nostalgic take on Americana basics ranging from a $75 organic t-shirt to an $800 sumptuous leather motorcycle jacket.  There are reinterpretations of classics, such as a military inspired vest designed with a cap sleeve and heavy studding or a light weight boxy jacket done in a distressed flannel for an unexpected finish.  Each piece echoes Americana favorites incorporating a modern edge and finished with the meticulous attention to detail his customers demand.”

More select looks from the Aloha Rag Collection for Spring 2010 after the click.

Cqc reminds us to review the UNIS Spring/Summer 2010 collection. “Inspired by and designed for the contemporary downtown man, UNIS evokes classic American sportswear. Urbane while easy, elegant without affect, Lee’s understated designs don’t ask for attention, rather they suit the man. Produced and manufactured entirely in its home of New York City, UNIS is just the result of a real relationship between designer, craftsmen, and locale..”

More looks form the UNIS Spring/Sumer 2010 collection after the click.

A new swimwear upstart hits the deck from NYC. Here’s the Olasul story in their own words: “Imagine a place where, for 1400 miles, an exquisite moonscape drops dramatically into the ocean. Where a lone highway is dotted with ceviche stands and its winding path takes drivers through the longest stretch of unspoiled, virgin coastline on the planet. This is the Peruvian coast. And this is the inspiration for Olasul – forever seeking to unite the bond between man and the ocean… Made from the highest quality, quick-drying materials and engineered and re-engineered to develop the perfect, updated, modern fit, Olasul products celebrate the unique Peruvian surf culture. Each piece tells a story and harkens back to a time and place where surfing was a gentleman’s sport and the world moved at a slightly slower pace.”

More looks at the Olasul Spring/Summer 2010 Swimwear line after the click.

We’ve discussed the nomadic tendencies of the Clemens en August line before. Today we look at the line again. Their Spring/Summer 2010 offering should be available once the collection lands in your city. For now, find their pop-ups: “The CLEMENS EN AUGUST pop-up boutique will be located these days in Munich at the Haus der Kunst museum (Prinzregentenstrasse 1, Wed. 21 – Sat. 24 April) and the MAK, Vienna (Weiskirchnerstrasse 1, Thu. 22 – Sat. 24 April).”

More looks at the Clemens en August Spring/Summer 2010 collection after the click.

Fashionisto gives their take on the Nichola K collection for Spring 2010. “Transitioning from the runway of New York Fashion Week to an understated lookbook, Nicholas K shows great versatility in being able to adapt across a wide spectrum of aesthetics. Generally somber with spontaneous splashes of color, spring’s collection brings together a semi-fitted array of coordinated separates and outerwear. From the safety of conservative shirting to engaging band stripes, Nicholas K dresses up a modern wardrobe of staples that keep their man grounded.”

More looks from the Nicholas K Spring/Summer 2010 collection after the click.

Following up on our look at their Technical Blazers for Spring, J. Lindeberg drops some “Soft Summer Tailoring” in their deconstructed set of blazer for S/S. The blazer themselves are brought down to their bare essentials making them a nice lightweight option for those Summer nights which require a jacket. We’ll take two!

More looks at the J Lindeberg “Soft Summer Tailoring” Blazers for Spring/Summer 2010 after the click.

The more Japanese lines that make it to US shores, the better off we are. Well, at least me. From the looks of Jake’s last post, UNION, one of the more forward engaging boutiques from the early wave still kicking ass, is about to land the “the new vintage for the next era.” As Jake puts it, “”When Chris (Union) told me about this line Anachronorm he was bringing into the States from Japan I could see in his eyes how excited he was. Like he just found some break record that nobody knew about. And passion like that spreads like wildfire. Here’s a small introduction. There are some really incredible pieces… in the vain of some of our favorites like 45rpm and Kapital.” ”

More looks at the Anachronorm Spring 2010 collection after the click.

Berg & Berg drops new neckwear looks for Spring 2010. “The idea behind the new collection is the same as for the A/W collection; to offer the highest quality classically designed items at reasonable prices. This Spring we are particularily proud to present new products such as unlined silk/linen ties, unlined regimental ties…”

More looks at the Berg & Berg Spring 2010 Neckties after the click.

Fashionisto profile the Company of We line for Spring 2010. “Commissioning photographer David Byun for their spring 2010 lookbook, Company of We turns out another fantastical outing with the help of art director Nicholas Bullock and stylist Diego. Casting Tim Bryan, Joe Choi, Trent Kendrick and Wilhelmina’s Taylor, Company of We delivers an occult showing of their spring range. With its participants shaping up to be the perfect scholars, the season is kicked off with a casual spin on tailored blazers and cardigans.”

More looks from the Company of We Spring 2010 after the click.

Mark Borthwick fires off his camera for Mykita’s Spring/Summer 2010 collection. “With his warm, spontaneity infused work, the British- born artist is revered for his personal style of photography. Borthwick, along with other innovative photographers of the ‘90s, broke through the conventions of fashion photography and established a new working order that tremendously influenced all aspects of editorial and advertising photography.”

More looks at Mykita Spring/Summer 2010 Campaign after the click.