
There is no doubt that over the last five years the term “American-made” has played an strong role in pushing the direction of menswear and goods in general here in North American and elsewhere. In fact the movement itself helped refocus the buying habits of many to look locally – be in the USA, England, or beyond – for quality goods made right in their backyards.
For some time, buying American-made or locally-made came at a premium; with manufacturing costs domestically being higher than most lower cost imports (not to be confused with lower quality) consumers did their best to pick and choose where their monies were spent and which garments and goods to buy. At the end of the day, price does play an important role in buying habits; high quality garment, when well priced, will certainly catch the eye of consumers.
Recently, we were introduced to new start-up, American Giant: a basics apparel company selling exclusively online and producing very heavyweight basics made locally in California at some of the most reasonable price points we have seen on the market today.
An American Giant crewneck sweatshirt with raglan sleeves and side ribbing, for example, produced from heavyweight 14.5oz cotton comes in at a $59 pricepoint where other American made equivalents run $100 or higher. We have worn and handled a sample ourselves and can confirm the quality and build of American Giant garments.
This week American Giant launched the latest addition to their basics collection: a $24.50 short sleeve t-shirt ($29.50 for the pocket version) made from 7.4oz cotton that is well and above the typical “paper thin” variants found on the market today. T-shirts of this build are not often seen and never at this price.
How can American Giant produce a quality garment at this price domestically while keeping the price point affordable? We sat down with American Giant CEO, Bayard Winthrop, former of Chrome Bags, for some insight into his new company, their wears, and how quality does not always equate to higher pricing.
Read and see more from American Giant on the following page.
