“Coolhunted” on NY Mag

Designer, entrepreneur, restaurateur, Taavo Somer, is the subject of a feature story in NY Magazine this week. “For those in search of the next groovy thing, Taavo Somer, proprietor of Freemans and the new Rusty Knot, is the prey of the moment. His downtown anti-style wants to have it all ways all the time—ironic and earnest, neurotic and carefree, cool and cheeseball.” Read the story here.