Manhattan studio, Atlason, has worked with Timex on new packaging which should be hitting Target Stores very soon. As mentioned on Dieline, "The packaging is made of Polystyrene and ABS with 25% post consumed material. It fits a variety of different watches with the instructions + manuals in the core behind the colored lid. It comes in three colors and can even be be opened and closed by consumer before purchase! Different watch types can be rotated on the core axis for better viewing and fit in the package."

This seems to a first. FWD is reporting, “Rogan Gregory’s capsule designs for Target may not have generated the same frenzy as the Kate Moss for Topshop collection, but the collection certainly has a fan in Barneys New York. Julie Gilhart, the store’s fashion director, has worked her magic by persuading Target to launch the Rogan for Target collection at her Manhattan and Beverly Hills flagships in advance of their launch at the superstore. The collection, which marks the first time Barneys has carried Target merchandise, will arrive in New York and Los Angeles on May 8 and 15, respectively, and will be carried on the Co-op floor. The pieces will only be in stock for five days-after that, shoppers will have to wait for the mass debut.”

Pretty interesting concept that really begins to elevate the quality of Target’s capsule collections. They aint a box store no mo!

US retailer Target now released a series of limited edition artist beach towels, featuring artwork by none other than Kehinde Wiley and Jeff Koons. The towels are exclusively available in the Target online store and go for 50 USD. Via Supertouch.

The Koons graphic is the same one we have previously seen on Supreme skateboard decks!