K-Swiss is doing two things incredibly well at them moment. One, The brand is giving us a good laugh (#fuckyeahkennypowers) and two, producing tight capsule collections that hit the mark on core sporting heritage. The Joey Yates “Love Hurts” project sort of combines both skill sets, propelling an 80s tennis renegade back into the spotlight and providing the proper duds for a serious comeback. The collection boasts everything from sneakers to sweatpants.

All product will hit this Autumn.

Check the Joey Yates line in full after the jump.

Sony UK presents a great tennis ball commercial, announcing the 3D broadcasting of the legendary tennis tournament this year, as well as a scavenger hunt game. More info on participating in the game can be found here.

Ah yes. Seeing as we tend to cover the footie angle of sports fashion, we believe it proper to cover Fred Perry’s latest tennis kit for Andy Murray which will be showcased at this year’s Wimbledon, which also helps celebrate their 100th anniversary. The Murray outfit looks to be grand with pieces ranging from performance shirts, v-neck sweaters, and even a tennis bomber!

“In celebration of the centenary year of Fred Perry’s birth, Murray has worked closely with Fred Perry designers to develop a blend of performance and heritage product referencing classic Fred Perry kit from the 1950s and 1960s. The kit features a full range of clothing from a white collared performance shirt and tailored shorts to an ivory cotton cable v-neck sweater, white cotton tennis bomber jacket and white kit bag.”

More views of the Fred Perry for Andy Murray Tennis Kit

We’ve reported about the 100th Anniversary of London department store Selfridges several times. By now, some of the specially conceived product will be familiar. We’ve also reported on a few of the recent window treatments the store has mounted. For these, Selfridges are well known. Wallpaper* celebrates the birthday in brilliant fashion today with a slide show of some of the most memorable displays of the last 100 years.

A selection of sporting displays follow.

PF Flyers continues to pull from their archive for the Spring and Summer. Their latest comes in the form of their 1947 Sumfun tennis sneakers, which like the baseball Sportshu, has been put in the hands of the good people of Japan for recreation. “Built on an authentic Posture Foundation insole, the Sumfun is a true step up in canvas sneaker comfort. With its striking espadrille-styled upper and refined foxing details, the Sumfun reissue is a spark of style originality in the PF tradition.” Available in black or white canvas.

More views of the PF Flyers Sumfun after the jump.

Sure, the economy is in the pits, but why not spoil yourself with some 100€ Thom Brown tennis socks from his Spring/Summer 2009 collection?  The macro shot above gives you a nice deep glimpse into the cotton/nylon goodness that will line your feet once you put these on. Nice look, sharp shooter. Available now from Colette.

More views of the Thom Brown Tennis Socks for Spring/Summer 2009 after the jump.

Two new tennis shoes from Lanvin (I hope you pronounced it right). Black and grey/white as treated for tennis; though I am not sure I know many who play the sport of nobility with black shoes on. We’ll have to change that I guess. The upper on both model is nylon, with nice leather toe cap. The real detail is in the fine eyelets. Made in Italy where the finest of footwear is made. Bust out the plastic as these will run you a fine 570$US from AR.

The A.P.C. Fall 2009 collection has been released in their online store. Along with it also comes the new tennis shoe. It is available in a white/beige colorway and an all brown colorway with gum sole. 

The silhouette reminds us of the Dior Homme sneaker, just a little more simple and about half the price, thus definitely a good deal!

Check out the other colorway of the A.P.C. Fall 2008 tennis shoe after the jump.

A.P.C. has released the Tennis sneaker as part of their Spring/Summer 2008 collection. The canvas sneaker comes in a blue and white colorway and only features a small A.P.C. tag in terms of details. The silhouette is very similar to the Vans Era.

It is now available at the Honeyee Store. The other colorway after the jump.