Photo booth imagery makes up The Hill-Side’s Autumn 2010 lookbook. We can properly assume that the cast of characters helping to showcase the forthcoming collection from the brand were all friends. We see a few familiar faces in there. Nevertheless, they do a wonderful job of placing neckwear against a variety of people and looks. A fun shoot.

Many more looks inside the The Hill-Side Autumn/Winter 2010 lookbook after the click.

Secret Forts has a great Q&A with the brothers from The Hill-Side. Covering their recent studio move, their fabrics and their relatively quick start. On the latter Emil had this to say:

‘To date every aspect of The Hill-Side’s development has exceeded our expectations. When we first started making these ties we thought we might sell a few of them to very niche shops, mostly denim-centric places. It’s not like we invented anything really new, but it does feel surprising that our stuff has been as widely accepted and appreciated as it has. The whole thing has kept us so busy that we haven’t really had time to look up from what we’re doing long enough to take it all in. Now the challenge is to keep up the momentum, but also to manage our growth and expansion so that the brand doesn’t burn out. We need to continue to innovate and keep people excited about our products. This comes in to play in so many ways, from hunting for new fabrics, to introducing new designs, to how we photograph and style the products, to seeking out collaborators, to the shops we choose to partner with.’

Read the full feature here.

Here’s an early morning confession – we don’t wear ties often (we’re currently waiting for the presses to stop after that bombshell). It’s not that we don’t like ties, we buy them on occasion and all, but there’s something just a bit too prim and proper about a tie. If we did wear ties, we’d probably start with getting our hands on this one. What makes this tie is the camo pattern, which rids it of the preppy properness (if that’s a word) that plagues most ties. It might even get us wearing ties again. (Context)

Can bloggers get any bigger than they are right now? Putting all that cheesy #believe2010 nonsense aside, It’s definitely their year to shine. The Hill-Side’s SS10 look book is jam packed with bloggers, with everyone from one half of Street Etiquette to Allplaidout making an appearance. On the product side there’s bandanas in the mix now as well as the usual array of handsome ties, handkerchiefs and scarves.

After the leap is an interview with the brand and a look at the collection.

We’ve always got admiration for folks who find a niche in a hard place. If you’d told us that someone was making a bunch of selvedge chambray ties, pocket squares and scarves a couple of years ago, our response would have been ‘get out of town, that’ll never work’ (or something else involving an expletive). But the Hill-Side have done just that and made them look great to boot. We’re not sure what colour you’d call these – Oi Polloi calls them plum violet – but they just look pink to us. (Oi Polloi)

Take a look at detailed images and how we styled it (from our seven days feature) after the leap.

Ties and handkerchiefs should not be considered an afterthought when putting the finishing touched on your look for the day. Emil Corsillo looks to make these accessories even more important with his new collection, The HIll-Side, which is set to launch it’s debut collection this coming Autumn 2009. Expect great fabrics to be used on a variety of tie and handkerchief cuts – from canvas to chambray. The line is made in the NYC with fabrics sourced from the best textile makers in Japan. We’re looking forward to more from The Hill-Side.

Many more looks from the The Hill-Side Autumn/Winter 2009 debut collection after the jump.