Thursday, August 7th, 2014

Monday, June 16th, 2014

5:19 pm

A Whitewashed Spring/Summer 2015 from Common


In November of last year, we spoke to Swedish designers Saif Bakir and Emma Hedulnd about their brand Common and its upcoming London Collections: Men Spring/Summer 2015 presentation. At the time, they had hinted at graphic prints, but after speaking last week at…

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Monday, June 9th, 2014

Friday, May 9th, 2014

Wednesday, January 8th, 2014

6:00 am

“Tech-Noir” – Common for Fall Winter 2014


Common’s Saif Bakir & Emma Hedlund presented their Fall Winter 2014 collection yesterday, “Tech-Noir” the order of the day. Hollywood played its part in terms of inspiration, science fiction, Film Noir and more specifically the futuristic landscape of Andrew Niccol’s…

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Friday, November 15th, 2013

Monday, September 16th, 2013

Thursday, April 25th, 2013

9:11 am

Common Fall Winter 2013 Collection


Swedish label Common, still relative newcomers on their third collection, continue to get people chattering, a label no doubt destined for big things. Saif Bakir and Emma Hedlund work around the idea of loud 90s logos and a quiet colour palette…

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Thursday, October 11th, 2012

8:00 am

Common – Sparrow Print Lars Jacket


Common is Saif Bakir and Emma Hedlund, Swedish designers and graduates of London College of Fashion and Central Saint Martins. Having worked with the likes of Wooyoungmi and Kanye West, they soon decided to team up and create their own label. Très…

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