brand books

Monday, October 11th, 2010

“MUJI” Book from Rizzoli

Remarkable Umbrella, 2006, product designer: Konstantin Grcic

Thirty years ago, a company was established to counteract the increasingly unhealthy habits of consumer society. The initial idea was to be environmentally conscious, minimalist, and with “no brand.” Today, MUJI is certainly recognizable. And, most would agree that the…

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