general idea

Monday, February 11th, 2013

5:05 pm

General Idea Fall Winter 2013 Collection

general-idea-fw13-01

General Idea showcases their Fall Winter 2013 collection during New York Fashion Week. Creative director, Bumsuk Choi, was inspired a photography book by Steve McCurry featuring intimate portriats of Tibetans.  Functional, utilitarian detailing and layering in dark shades of green, navy…

Read more

Monday, September 10th, 2012

Tuesday, March 20th, 2012

4:30 pm

General Idea Autumn/Winter 2012 Lookbook

So maybe you are not part of the Give Me a Fur Muffler contingent; General Idea still has some ideas for you. Shitloads of them, in fact. This daunting lookbook from Korean-based designer Bumsuk Choi, shows an Autumn/Winter 2012 collection…

Read more

Saturday, February 11th, 2012

Saturday, September 10th, 2011

Saturday, February 12th, 2011

Friday, February 19th, 2010

11:30 pm

General Idea Autumn/Winter 2010 Runway

Bumsuk Choi’s General Idea present their Autumn/Winter 2010 collection. Like this SS 2010, the collection focuses on tailoring with some slight focus on layering the man with short pants and leggings – a trend which has worked well in Asia.…

Read more

Sunday, October 18th, 2009

7:42 am

General Idea Red Printed Scarf

A nice printed scarf is available from General Idea over at OAK. “Off white knit cotton blend scarf/shawl. reversible. one side with alternating red ribbon striations. one side with text that reads “like fog dissolv’d in fleeting air and hopes…

Read more

Wednesday, April 15th, 2009

10:00 pm

General Idea Autumn/Winter 2009

Korea’s General Idea is a young brand. Bumsuk Choi started the line back in Spring of 2004 and has (as we have mentioned) collaborated on a variety of projects around F1 Racing. But his strength will be in entering a U.S.…

Read more

Tuesday, October 28th, 2008

4:51 pm

General Idea Spring/Summer 2009

Our good friends at Kempt directed our attention to Korean line, General Idea. General Idea looks to have been around for a bit now. They have worked with Puma recently and helped deisgn uniforms for race car drivers – not…

Read more
+ View More Posts