general idea

Monday, February 11th, 2013

5:05 pm

General Idea Fall Winter 2013 Collection


General Idea showcases their Fall Winter 2013 collection during New York Fashion Week. Creative director, Bumsuk Choi, was inspired a photography book by Steve McCurry featuring intimate portriats of Tibetans.  Functional, utilitarian detailing and layering in dark shades of green, navy…

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Monday, September 10th, 2012

Tuesday, March 20th, 2012

4:30 pm

General Idea Autumn/Winter 2012 Lookbook


So maybe you are not part of the Give Me a Fur Muffler contingent; General Idea still has some ideas for you. Shitloads of them, in fact. This daunting lookbook from Korean-based designer Bumsuk Choi, shows an Autumn/Winter 2012 collection…

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Saturday, February 11th, 2012

Saturday, September 10th, 2011

Saturday, February 12th, 2011

Friday, February 19th, 2010

11:30 pm

General Idea Autumn/Winter 2010 Runway

Selectism - General Idea Autumn/Winter 2010 Runway

Bumsuk Choi’s General Idea present their Autumn/Winter 2010 collection. Like this SS 2010, the collection focuses on tailoring with some slight focus on layering the man with short pants and leggings – a trend which has worked well in Asia.…

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Sunday, October 18th, 2009

7:42 am

General Idea Red Printed Scarf

Selectism - General Idea Red Printed Scarf

A nice printed scarf is available from General Idea over at OAK. “Off white knit cotton blend scarf/shawl. reversible. one side with alternating red ribbon striations. one side with text that reads “like fog dissolv’d in fleeting air and hopes…

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Wednesday, April 15th, 2009

10:00 pm

General Idea Autumn/Winter 2009

Selectism - General Idea Autumn/Winter 2009

Korea’s General Idea is a young brand. Bumsuk Choi started the line back in Spring of 2004 and has (as we have mentioned) collaborated on a variety of projects around F1 Racing. But his strength will be in entering a U.S.…

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Tuesday, October 28th, 2008

4:51 pm

General Idea Spring/Summer 2009

Selectism - General Idea Spring/Summer 2009

Our good friends at Kempt directed our attention to Korean line, General Idea. General Idea looks to have been around for a bit now. They have worked with Puma recently and helped deisgn uniforms for race car drivers – not…

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