new balance Archive • Selectism

Monday, March 11th, 2013

New Balance Yacht Club Collection

New Balance launches the Yacht Club collection with the Yacht Club 574 for men and women as they celebrate New England’s yachting culture. Featuring uppers in suede and mesh accents inspired by fishing nets, the men’s colorways highlight collegiate culture…

Bob Sheard of Agency FreshBritain on Brand Communication & Strategy for New Balance

Another installment in this fascinating series. Bob Sheard, founder of FreshBritain, a London based creative agency working with the likes of Nike, Levis, Dr Martens, Arc’Teryx and UVU, discusses the difference between Communication & Strategy. Here he uses sportswear label New…

Behind the Scenes at New Balance, Cumbria, North West England

Frenchtruckers paid a visit to Flimby, Cumbria to check out the New Balance European Factory, where 237 employees have been churning out around 30,000 pairs of shoes since 1991. Factory manager Andy Okolowicz and Style Developer, simply known as ‘Mike’ give…

CONCEPTS – New Balance SEAL 999 & Arc’teryx SEAL Squamish Jacket

CONCEPTS of Massachusetts put together this impressive kit soon to be released. The New Balance 999 takes inspiration from the OTB Abyss II boot used by U.S. Navy SEALs, a tough shoe comprised of ballistic mesh, stain-resistant suede alongside a striking topographic design…

New Balance for K-Way – Shoes and Jacket

There are only a handful of running shoes as iconic as the New Balance 420—slim profile, excellent arch support, readily customizable. They are huge winners. The only drawback as we see it is that in a collaborative setting, the visual…

Watch | The Shoes – Time to Dance

Our bros over at Highsnob posted this pretty amazing Jake Gyllenhaal rampage video recently. Tearing down some unsuspecting East Londoners, if you’ve ever danced in the basement of Dalston Superstore this one is for you. Mr Gyllenhaal was styled by Glenn Kitson,…

Selectism

new balance

Monday, March 11th, 2013

New Balance Yacht Club Collection

Wednesday, January 2nd, 2013

Bob Sheard of Agency FreshBritain on Brand Communication & Strategy for New Balance

Wednesday, November 14th, 2012

Behind the Scenes at New Balance, Cumbria, North West England

Tuesday, July 31st, 2012

CONCEPTS – New Balance SEAL 999 & Arc’teryx SEAL Squamish Jacket

Thursday, March 29th, 2012

New Balance for K-Way – Shoes and Jacket

Thursday, March 15th, 2012

Watch | The Shoes – Time to Dance

Tuesday, May 3rd, 2011

New Balance 576 Lake District Pack

Monday, April 18th, 2011

New Balance 574 Made in USA Boston Marathon Edition

Saturday, April 2nd, 2011

New Balance US574

Wednesday, October 6th, 2010

New Balance 1400 Sneakers for J.Crew