plus minus zero

Thursday, April 28th, 2011

4:00 pm

Plus Minus Zero Heater

You know that feeling of ‘perhaps I’ve gone too far with this ultimate aesthetics thing’? We do. We’re feeling it right now. On one hand we want to say, it’s just a heater for gawds sake. On other hand, it…

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Thursday, March 18th, 2010

9:00 pm

Naoto Fukasawa for Plus Minus Zero Wrist Watch

The Plus Minus “Collections” are experiments in simplistic design. Every day objects from fans to kettles make up the Five Collections of products available from the Aoyama, Tokyo shop. Designer Naoto Fukasawa looks designs under the uniform concept of starting…

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