Monday, June 30th, 2014

1:00 pm

Another Look: Swatch Automatic SISTEM 51 Watch


Swatch introduce the SISTEM 51 timepiece the Americas. The Swiss-made watch simplifies and innovates by using only 51 parts in a self-winding mechanical movement that boasts a 90-hour power reserve, anti-magnetic composition, and a pioneering 100% automated robot assembly. Using…

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Wednesday, March 5th, 2014

Monday, July 16th, 2012

Friday, April 8th, 2011

10:00 pm

Markus Linnenbrink for Swatch Watch


Swatch lovers will appreciate the latest work from Markus Linnenbrink. “He notably utilises resin as a core material – in tandem with his characteristic oozing and streaked hues of vivid colour, or similarly-manipulated shades of sober greys and blacks. Examples…

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Saturday, September 4th, 2010

8:00 pm

Swatch New Gent Watches

Selectism - Swatch New Gent Watches

Swatch is making their men’s presence seen with a new collection. “Swatch is releasing a new, super-sized version of their original classic Gent watch. The debut release comprises a number of toned down colors with simple styling – the tone…

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Monday, June 28th, 2010

7:12 pm

Swatch Chairman Nicolas Hayek Dies at 82

Selectism - Swatch Chairman Nicolas Hayek Dies at 82

Some sad news from the SWATCH camp. “Nicolas Hayek, one of the country’s best-known managers, has often been described as the savior of the Swiss watch industry, which nearly collapsed during the 1970s before Hayek’s Swatch group launched the plastic watch…

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