Friday, October 17th, 2014

Friday, April 19th, 2013

1:54 pm

José González in Velour Spring Summer 2013

José González in Velour Spring Summer 2013 2

Sweden’s Velour brand delivers another portrait series featuring the great, José González. Shot in the main showroom at Tredjelånggatan in Gothenburg, the singer-songwriter backdrops his music against the Velour collection of shirting and more. A welcome calm in fashion from…

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Wednesday, December 26th, 2012

Sunday, July 1st, 2012

4:30 pm

Velour – Spring/Summer 2013 – Looks

Velour SS13 Lookbooks

Sweden’s Velour present their take on the basics, “a perfect fit and beautiful details, leaving it up to the wearer to create his or her own individual style, offering key pieces or a whole wardrobe.” The above image is a slight diversion…

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Friday, June 1st, 2012

6:50 pm

Velour Västkusten Collection for Spring 2012


We take a holiday dip into the “archipelago of Gothenburg” for the inspiration behind Velour’s Spring 2012 capsule collection. The holidays really do mean “relax” and this Velour collection does that with easy chinos, soft cotton shirts, and more to…

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Tuesday, February 28th, 2012

9:00 pm

Velour Autumn/Winter 2012


The Autumn/Winter 2012 collection from Velour has a distinct things-dad-grabbed-from-the-thrift-rack feel to it, thanks in particular to some random looking baseball graphics on sweatshirts pulled over collared shirts. There is also a baggy greenish sweater to that end and then…

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Friday, January 13th, 2012

Thursday, December 8th, 2011

7:30 pm

Velour Spring/Summer 2012

Selectism - velour-ss12-01

Velour have sent over images of their Spring/Summer 2012 collection and, what do you know, it’s a doozy. We remember the ol’ days when we’d have to search high and low for some Velour but thankfully those days are over.…

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Friday, September 9th, 2011

Wednesday, July 13th, 2011

2:00 pm

Velour Spring/Summer 2012

Selectism - velour-spring-2012-01

(DJ Clue voice)New Velour! Velour, Velour Velour(/DJ Clue voice). We received images of Velour’s SS12 collection and they were too solid, too classy, too damn handsome not to share. We know what Velour’s about – the chino, the duffle, the…

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